Most people don’t think much about their roof until something starts looking wrong. Maybe there’s a stain on the ceiling, a roofer mentions brittle shingles during another job, or granules start piling up at the end of the downspout. By then, the conversation usually jumps straight to repair or replacement, because those are the roof
Roof rejuvenation is still new enough that a lot of people don’t know what to do with it. Homeowners hear the phrase and wonder if it’s another too-good-to-be-true roof pitch. Contractors hear it and wonder whether it belongs next to repair and replacement or whether it’s going to confuse customers. Both reactions make sense. Roofs
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